To significantly reduce the use of “dirty” fossil coal, providing industry and power plants with our carbon dioxide negative replacement product GreenCoal
To provide jobs for thousands of people, predominantly in rural areas where income opportunities are otherwise scarce
To create sustainable, productive farm land by growing elephant grass on previously arid, marginal areas, and to reverse deforestation by harvesting invasive species
To produce (as a by-product) animal feed, contributing to food security
To build a highly profitable company with immense environmental and social impact